When Nighthawk Interactive brought us on to support the reintroduction of Disney Illusion Island Starring Mickey & Friends on PS5, Xbox Series X|S, and PC, the challenge was clear: deliver big results for one of the most iconic IPs in the world. Our PR team rose to the occasion, securing over 100 pieces of coverage […]

As PR professionals we wear a lot of different hats, but there’s no better reminder that PR is not just media relations than amid the contagious excitement of in-person events. This year during Comic-Con, we partnered with Digital Extremes and Airship Syndicate in San Diego to showcase a slick new anime short to a live […]

Digital Extremes hosted an unbelievable TennoCon this year! The digital event included announcements of a brand-new MMORPG, a sick demo for an anticipated open-world Warframe update, a Warframe expansion reveal, and more. We provided support every step of the way, locking in top-tier coverage across a range of verticals for each of the groundbreaking announcements […]

As video game public relations professionals, we sink a lot of hours into playing games. And now that 2021 is almost over, we asked around the office to find out which, out of all the hundreds of games that launched this year, are our absolute favorites. From franchise spin-offs to artful indies to serious GOTY […]

Earlier this year, our friends across the pond at PQube approached us to support two upcoming indie game launches: Tormented Souls – a hair-raising, survival-horror gem – and Kitaria Fables – a farming, action-adventure RPG featuring a magical cat crusader. With two vastly different games launching less than a week apart, we created and executed […]

E3 is arguably the busiest time of year – particularly in 2021 with the show’s transition to entirely digital livestream for the very first time. When CI Games reached out to us just a week before the event to announce two of its upcoming games, Eldest Souls and Tails of Iron, we were up for […]

Meet our killer new fall intern, Tripp Papineau. He has a borderline encyclopedic knowledge of videogames and the industry, which should really come has no surprise since he worked as a gaming journalist for nearly five years. Check your briefing books fellow PR people, you may have even given Tripp a demo or two! Tripp […]

PAX South was a special show for me for three big reasons. First, I have never been to Texas, so getting to explore a part of the United States I’ve never been to was enjoyable Second, I’ve only been to PAX West in Seattle, so as a hardcore gamer, checking out another PAX is very […]

Balancing campaign needs with partners in multiple markets around the world isn’t always easy – but luckily the Wonacott team is no stranger to coordinated global campaigns. When we heard that Sniper Elite 4 developer Rebellion was hosting an event in the UK for European media, we jumped at the chance to emulate the session […]

I’ve always followed CES from afar, but never had an opportunity to attend. This year I got the opportunity to take in the show by staffing Pico Interactive, Inc’s booth and showcasing the company’s amazing new VR headset – the Pico Neo CV. I could *not* have been more ecstatic. We met with a ton […]