E3 is arguably the busiest time of year – particularly in 2021 with the show’s transition to entirely digital livestream for the very first time. When CI Games reached out to us just a week before the event to announce two of its upcoming games, Eldest Souls and Tails of Iron, we were up for the challenge.

With just a short amount of time before the reveals, we had to work fast to prepare everything we needed for success. We referenced our strong media connections and compiled targeted lists of enthusiast and gaming contacts alike who would be captivated by the indie games’ unique art styles and premises. Leading up to the show, we drafted captivating pitches and pre-pitched the news to trusted contacts under a strict embargo to align with the games’ slot times. This allowed media a crucial window needed to prepare their coverage during a time when there were countless other announcements.

Within two days of announcing our diligent efforts began to pay off with over 100 placements for Eldest Souls with some of the leading gaming, tech, and lifestyle media in the world, such as IGN, Screen Rant, PCMag, Nintendo Life, Windows Central and more. We also locked in over 65 placements for Tails of Iron with some of the top gaming and tech media globally, including IGN, Tom’s Guide, Screen Rant, PC Gamer, GamesRadar+ and more. Additionally, we secured preemptive interest in reviews as well as developer interview requests.

Check out just some of our coverage from the campaign below: