Wonacott Communications

Headline: Quill is back (and so is Wonacott) for Moss: Book II from Polyarc Games!

With yesterday’s reveal of Moss: Book II at Sony’s State of Play event, the secret is finally out – one of the best-selling and most popular VR games of all time is back with a sequel, and Wonacott is playing a key role in getting the word out. There was A TON that went into […]

Unearthing Launch Timing for Colossally Anticipated PSVR Game Golem

The initial reveal of PlayStation VR exclusive Golem back in December 2015 at PlayStation Experience immediately enraptured eager press and consumers hungry for more VR content in the earlier days of the platform. And, coming from a studio like Highwire Games, chock-full of impressive industry talent making their name through titles such as Halo and […]

Facing the Apocalypse with Philip K. Dick VR Experience, The Great C

Cinematic VR experiences have become a content cornerstone for the medium, but they exist in an awkward PR limbo. Videogaming outlets don’t usually cover them because they’re, well, not games, and film media avoid them because they’re not quite a full-length movie. But with some well-planned acrobatics, we maneuvered right under that PR limbo bar and […]

Securing Major First Wave of Coverage for New Philip K. Dick VR Experience, The Great C

Adapting legendary sci-fi writer Philip K. Dick’s (PKD) body of work has become a major trend in recent years, resulting in several critically acclaimed entertainment properties such as The Man In The High Castle, Blade Runner 2049 and Electric Dreams. When our friends at Secret Location tasked us with revealing The Great C, a high-production […]

Our “Know Our Core” PR Approach to Launching PS VR’s Moss

Situation Overview Although VR’s road to mainstream acceptance has been slower than many expected, with major roadblocks that include prohibitive pricing, repetitive content, and cumbersome design decisions, Wonacott partnered with Polyarc Games to launch Moss and overcome these obstacles while proving the future is bright for VR games. With the late-February launch of Polyarc’s PS […]

Wonacott Conquers the MarCom Awards with Two Platinum Wins!

Another year, another round of awards for the Wonacott crew! Working hand-in-hand with videogames is enough of an award itself, but we’d be lying if we said the extra recognition didn’t make us love our jobs even more. The 2017 MarCom Awards honored us with two coveted Platinum awards, the organization’s top honor, for the […]

Covert PR Tactics for Polyarc’s VR Game Moss, Reinvigorating Interest in PSVR

Situation Overview Every year the impending arrival of Electronic Entertainment Expo (E3) brings new sets of tricky situations for our attending clients. For virtual-reality start-up comprised of ex-Bungie developers Polyarc and its VR game Moss, heading to E3 was panning out to be an almost unprecedentedly difficult labyrinth of red tape and media fatigue. Typically […]