This year’s ginormous Gamescom boasted 320,000 attendees – and we were there! We dusted off our passports, packed our bags and headed to Cologne, Germany to help our wonderful client thatgamecompany raise awareness for the studio’s social MMO Sky: Children of the Light ahead of its PC launch later this year. Between coordinating over 30 […]

Over the past couple months, we had the pleasure of working on the launch campaign for the undeniably cute Little Friends: Puppy Island from our awesome client, Fireshine Games. This one tugged at heartstrings, and thanks to our support, we caught the attention of gaming press in North America… and plenty of cozy gamer influencers […]

Put on your tinfoil hat because we’re about to get into some serious alien talk and breakdown how we helped create tons of hype for chilling horror game Greyhill Incident. Using our out-of-this-world PR strategy, we went wide on this one and obtained interest from media and influencers all over the globe. First things first […]

Sniper Ghost Warrior Contracts 2 (SGWC2) released earlier this year to some solid fanfare from fans of hardcore shooters and the niche sniper game genre. Our friends at CI Games approached us awhile back to help bring the game to PlayStation 5. The challenge here was to identify reviewers who not only gave positive reviews […]

June is always an explosive month for the gaming PR industry thanks to the massive Electronic Entertainment Expo (E3) expo. This year was no different as our team worked with multiple clients around the globe to showcase their upcoming products. In just a brief time ahead of the show, we accepted the challenge of supporting […]

Over the past year, we have worked with our partners at EPOS to showcase their premium gaming audio peripherals. Following successful campaigns for gaming headsets, end-of-year awards, holiday gift guides and multiple esports partnerships, we helped former Sennheiser Gaming rebrand as EPOS through a de-merger. With several unannounced EPOS products on the horizon, we took […]

For almost 75 years, the Sennheiser brand has become synonymous with high-end consumer audio equipment. Recently, the co-branded EPOS | SENNHEISER de-merged into a new gaming audio company. For the past several months, we’ve had the amazing opportunity to work with the brand in a new space for the company – video game audio. In […]

When our partners at global publisher Smilegate came to us for public relations support, we jumped at the opportunity to work with a world-renowned company. Being the creator of the immensely popular multiplayer FPS CrossFire and wildly successful isometric MMORPG Lost Ark, Smilegate wanted to announce its new Barcelona-based studio to draw in the best […]

In the wake of the COVID-19 pandemic, virtually every keystone summer gaming event was cancelled or drastically reimagined. The handshaking and in-person business-making of GDC are now relics of the past. The flash and panache of E3 is also gone, yet so are the enormous budgets. There are upsides and downsides to the changed world […]

Working in the PR business for 23 years, our very own “PR Lebowski,” Johner Riehl, has amassed a wealth of knowledge and experience. He recently dropped in on the gaming industry focused podcast GameDevAdvice for an overview of the past, current, and future state of gaming PR. On the latest episode of the GameDevAdvice podcast, […]