June is always an explosive month for the gaming PR industry thanks to the massive Electronic Entertainment Expo (E3) expo. This year was no different as our team worked with multiple clients around the globe to showcase their upcoming products. In just a brief time ahead of the show, we accepted the challenge of supporting Tencent’s rising publishing company Yooreka Studio to reveal EIGHT new games.

Like countless other events, E3 made the transition to being fully virtual this year, through a week of live-streamed presentations on Twitch and YouTube. While we missed the extravagancy of being live on the show floors as in years past, the virtual event created a great opportunity for smaller game studios that do not have the budget for a multi-million-dollar booth and travel expenses to Los Angeles and back – it’s also a logistically intense undertaking. On the other hand, a livestreamed E3 meant even more announcements, and a bigger challenge of capturing media attention for Yooreka.

We called upon our years of industry event experience to carefully create a plan that would set Yooreka’s games up for success. Leveraging the unique strengths of each of the eight titles, we pre-pitched the news under embargo to our key contacts at major gaming media. By getting the news to media ahead of the presentation, we were able to give them time to prepare their coverage, and ultimately cut through the noise. Our ongoing communications with media also set us up for success by providing them with what they needed to give Yooreka’s new games a spotlight.

In just the first few days since the announcement aired, we secured close to 100 placements for Yooreka’s games, including with top-tier media around the world, such as TheGamer, Digital Trends Español, Screen Rant and more.

These numbers are still growing, as more media express interest in the games. We’re stoked to see how we can take it to the next level later in the year, when we begin our go-to-market campaigns for Yooreka’s games launching this year. Stay tuned!