Earlier this month, we helped our partners at Tencent Games celebrate the second anniversary of PUBG MOBILE. Having supported PUBG MOBILE from its beta period, through launch and to its second anniversary, it’s been awesome to be a part of the most popular mobile game in the world, especially because a portion of our office […]

When our partners at U&I Entertainment, a major retail distributor for videogames, asked us to host their Training Room at GameStop’s 2019 GME Conference in Nashville, Tenn. we acknowledged it was an odd request of their PR team. Despite the task being outside our typical M.O., we knew experience in distilling and communicating key messages, […]

In 2003 while most of us were jamming out to 50 Cent and The Black-Eyed Peas, the developers of Entropia Universe were launching what would become one of the longest-standing multiplayer games in the world. Earlier this month, we helped our partners at MindArk celebrate the multi-world massively multiplayer (MMO) game’s 16-year anniversary. This impressive […]

Congratulations to our partners at Tencent Games and Lightspeed & Quantum for bringing home the Mobile Game of the Year award at the 2018 Golden Joystick Awards. Driven entirely by fan voting, this win is a testament to the great community that we’ve helped foster and develop around the game. The internal teams at Tencent […]

When the Wonacott team first learned about Hyper Universe, we immediately knew it possessed some serious potential. This action-packed side-scrolling MOBA/brawler hybrid, developed by Nexon America and Cwavesoft, was certainly unique enough to find its own niche in the world of PC gaming. One would think that an experience such as Hyper Universe, with its […]

Situation Overview The Wonacott team was tasked to plan, organize and execute a comprehensive media outreach campaign for 505 Games’ Last Day of June, the poignant, painterly and beautiful tale of love and loss. Last Day of June’s somber story, unique gameplay and limited outreach window posed interesting challenges, as we needed to highlight the […]

Shows including PAX South make for interesting challenges in the PR world. Traditional media tend to avoid it due its smaller size and meager attractiveness for those huge and juicy announcements. Knowing this ahead of time however, meant that Wonacott and 505 Games were able to capitalize on the event’s quirks by shifting our focus […]

When the opportunity to work on the all-new videogame based on Cartoon Network’s hit series Ben 10 arose, we were beyond excited to take on the challenge. Hyping a licensed game title targeted towards kids and families is never an easy feat, but with a powerhouse franchise like Ben 10, we knew we had something […]

Situation Overview Every year the impending arrival of Electronic Entertainment Expo (E3) brings new sets of tricky situations for our attending clients. For virtual-reality start-up comprised of ex-Bungie developers Polyarc and its VR game Moss, heading to E3 was panning out to be an almost unprecedentedly difficult labyrinth of red tape and media fatigue. Typically […]

We are incredibly stoked to share that YoYo Games’ GameMaker Studio 2 just won the Design & Creativity Tool Award at Develop Conference! As one of the leading 2D game engines, GameMaker Studio 2 is a classic example of how behind-the-scenes tools are often overshadowed by the games produced using them. From a PR perspective, […]