Earlier this month, we helped our partners at Tencent Games celebrate the second anniversary of PUBG MOBILE. Having supported PUBG MOBILE from its beta period, through launch and to its second anniversary, it’s been awesome to be a part of the most popular mobile game in the world, especially because a portion of our office considers themselves PlayerUnknown’s Battlegrounds die-hards.
Since we began our work with PUBG MOBILE in its pre-launch phase, we knew that we had the opportunity to take the game to levels unbeknownst to mobile titles. Two years later, PUBG MOBILE’s 600 million total downloads and impressive 50 million daily active users prove its not going anywhere any time soon. We’ve had the opportunity to flex our mobile and battle royale experience for some seriously awesome media placements fit for the king of mobile games.
In the past year alone, we helped break PUBG MOBILE out of the mold by announcing several completely unprecedented collaborations with IP powerhouses in different industries. Our efforts have resulted in countless media coverage of partnerships from the likes of musician Alan Walker, basketball superstars, The Walking Dead, Godzilla: King of the Monsters and more. We also worked closely with Tencent Games to support PUBG MOBILE’s circuit of esports competitions including the PUBG MOBILE Club Open, which have taken the gaming world by storm with their increasing popularity.
Recently, our team aided in revealing PUBG MOBILE’s latest content update, delivering the new Death Replay feature, Hardcore Mode and more. Our support boosted the update’s coverage to levels rarely achieved by mobile games, by locking in articles in Western gaming, tech, and even consumer and entertainment-focused publications including GameSpot, Newsweek, Dot Esports and many more. We also used our media connections and PR experience to target Southeast Asia and India-based media, where PUBG MOBILE continues to grow in popularity as well.
Below are just a few examples of the coverage we secured for PUBG MOBILE in the form of news placements, interviews, features and more from some of the world’s largest gaming publications.
As the game continues to mature, our team is stoked to take on the new challenge of supporting our partners at Tencent Games. Here’s to many more years of PUBG MOBILE success!