Set to become a billion-dollar industry by the end of 2021, esports has come a long way from its modest roots in small-scale gaming competitions. But as esports continues its meteoric growth, our partners at Generation Esports are taking esports beyond the arena and into the community. Based in Kansas City, Generation Esports commands the […]

E3 has been the pre-eminent event in the videogame industry for decades. Every year, tens of thousands of industry colleagues (and now fans) descend upon Los Angeles for the world’s most important showcase of what’s happening now and tomorrow in videogames. But, with the pandemic still raging, this year’s show was transitioned into an all-virtual […]

Our long-time partner, UK-based publisher Sold Out, has been on a roll lately, releasing a wide variety of highly engaging and well-received indie games (check out our blog post for No Straight Roads). When our friends across the pond approached us once again to help launch their upcoming Cyberpunk stealth-action RPG Disjunction, we were absolutely […]

We kicked off 2021 with a pretty major – and awesome – product launch by helping our partners at EPOS introduce their latest premier gaming peripheral: the GTW 270 Hybrid wireless earbuds. Being EPOS’s first ever solely-branded product since its de-merger with Sennheiser, we knew we had to take their introduction to the next level. […]

Just as silent films kicked off traditional filmmaking, Dynamic Films are the equivalent for AI-powered filmmaking. Dynamic Films are interactive entertainment experiences that use AI as an active author in the story. Agence, the debut short film in this new genre, is a dynamic film that uses reinforcement learning artificial intelligence (AI) to create a […]

The days of music-based video games seemed long been behind us. Guitar Hero, Rock Band, even Brutal Legend were a staple of the mid-to-late-2000s music videogame scene that are, for the most part, long gone. Although the music-influenced games have left the stage, our partner Sold Out looked to change that with No Straight Roads […]

Over the past year, we have worked with our partners at EPOS to showcase their premium gaming audio peripherals. Following successful campaigns for gaming headsets, end-of-year awards, holiday gift guides and multiple esports partnerships, we helped former Sennheiser Gaming rebrand as EPOS through a de-merger. With several unannounced EPOS products on the horizon, we took […]

For almost 75 years, the Sennheiser brand has become synonymous with high-end consumer audio equipment. Recently, the co-branded EPOS | SENNHEISER de-merged into a new gaming audio company. For the past several months, we’ve had the amazing opportunity to work with the brand in a new space for the company – video game audio. In […]

Professional racing leagues around the world have screeched to a stop due to COVID-19 and are only just now beginning to experiment with how to return. With competitors and their rabid fans left in the dust, real world racers from F1 to NASCAR turned their heads away from the road, fixating instead on at-home screens […]

In the wake of the COVID-19 pandemic, virtually every keystone summer gaming event was cancelled or drastically reimagined. The handshaking and in-person business-making of GDC are now relics of the past. The flash and panache of E3 is also gone, yet so are the enormous budgets. There are upsides and downsides to the changed world […]