Wonacott Communications

Covert PR Tactics for Polyarc’s VR Game Moss, Reinvigorating Interest in PSVR

Situation Overview Every year the impending arrival of Electronic Entertainment Expo (E3) brings new sets of tricky situations for our attending clients. For virtual-reality start-up comprised of ex-Bungie developers Polyarc and its VR game Moss, heading to E3 was panning out to be an almost unprecedentedly difficult labyrinth of red tape and media fatigue. Typically […]

YoYo Games Wins Design & Creativity Tool Award at Develop Conference 2017

We are incredibly stoked to share that YoYo Games’ GameMaker Studio 2 just won the Design & Creativity Tool Award at Develop Conference! As one of the leading 2D game engines, GameMaker Studio 2 is a classic example of how behind-the-scenes tools are often overshadowed by the games produced using them. From a PR perspective, […]

PC, CONSOLE, VR… HARDWARE, GAMES… WONACOTT TAKES OVER E3 WITH ALL-STAR CLIENTS

WOW! What an awesome E3 as we repped five separate clients attending this year, working hard to ensure each received the highest level of media and influencer appointments for jam-packed schedules. Add in consumers for the first time at the show and our outreach, careful organization, onsite logistics and industry knowledge helped us prevail! Completely […]

Bringing an Educational Game Engine to the Right Audiences

YoYo Games’ GameMaker Studio 2, a leading 2D game engine, is well-known for its ease-of-use and dedicated support system from its internal team and community of developers. Countless game creators have used the engine to hone their skills or make their first video game. This made YoYo Games’ decision to release a simple package deal […]

CAREER ALERT: TWO IMMEDIATE AE/SAE OPENINGS FOR MEDIA/INFLUENCER PROS

We have an immediate opening for an experienced Account Executive and Senior Account Executive-level professionals for our Video Games and Convergent Media practices. Positions may be based on Los Angeles (Sherman Oaks), San Francisco or San Diego. Interested? Read more! It’s a good gig. Good clients – fun accounts. If you are interested in applying, please […]

Dodging the Movie/Game Stigma with Power Rangers: Legacy Wars

Power Rangers: Legacy Wars, nWay’s latest game, fits within both of the most blacklisted types of games imaginable. The gaming media is rarely interested in covering mobile games and typically skews radically cynical when it comes to licensed movie tie-ins. It’s a vicious cycle, albeit one that is often justified by an onslaught of cash-grab […]

Creating Success for GameMaker Studio 2’s Official Launch

Working in video games is always great, but doing the PR for YoYo Games, an industry leader in 2D video game engines, is truly next level. Once they tasked us to handle media relations for the official launch of GameMaker Studio 2, the stellar follow-up to an incredible game creation tool, we were thrilled to […]

Console, Mobile and PC Games, VR hardware, and a Game Engine: GDC 2017

It’s no secret – GDC is becoming less and less of a media show and turning back to it’s old focus as a true meeting of the minds in the video games industry. But that doesn’t mean there is a loss of PR opportunity at the conference if the story and the product are right. […]

Sniper Elite 4 Explodes at Launch with Wonacott on the Frontlines

A little under a year ago, we were given the awesome opportunity to help bring the Sniper Elite franchise to new heights by leading the PR efforts in North America for Sniper Elite 4, in conjunction with developer Rebellion and the game’s US distributor, U&I Entertainment. Leading up to the game’s release this week, we […]

Nexon America/Wonacott Build Hype for Hyper Universe with Media and Influencers

Nexon America, the publisher behind the popular MMORPGs MapleStory, Riders of Icarus and the upcoming online competitive multiplayer shooter LawBreakers, had another engaging title up its sleeve of amazing online experiences – the 2D side-scrolling MOBA Hyper Universe – and they tapped into Wonacott Communications to build up the hype at PAX South. One of […]