Steam Next Fest is a jam-packed event showcasing tons of upcoming games arriving on PC. Our colorful and creative client thatgamecompany joined the fun to demo its heartwarming MMO  Sky: Children of the Light – and the reception was outstanding to say the least! Throughout the show, we boosted interest for the PC demo by locking in coverage with some major gaming press, and, ultimately, Sky was announced as the third most-played demo of the entire event!

Kicking things off, we hit up press to let them know about Sky’s demo and racked in dedicated articles and roundups with over 20 outlets spanning from nine different countries. A few of our highlights include features from big hitters GamesRadar+, PC Gamer and PCGamesN. We also secured clutch placements in roundups from noteworthy media including Eurogamer, GameStar, Wccftech and MMORPG.

For a free game migrating to PC from PlayStation, Nintendo Switch and mobile devices, achieving the third most-played demo at an event filled with games is no small feat. Thanks to the help of Sky’s dedicated community and our PR efforts (as well as some record-breaking hype before the event), the sky continues to be the limit. Since yesterday’s Steam Next Fest end, we’ve locked in additional placements with GamesRadar+, Everyeye, Mulitplayer, Destructoid – each highlighting the most popular demos.

We’re stoked that we were able to get extra eyes on Sky through our outreach and are thrilled to continue supporting our awesome client. You can fly over to Steam to check out Sky’s PC demo and play the whole game for free on PlayStation 4/5, Nintendo Switch and iOS and Android devices.