Wonacott Communications

Buying Into The Hype – Taking Nexon America’s Hyper Universe From Early Access To Global Launch

When the Wonacott team first learned about Hyper Universe, we immediately knew it possessed some serious potential. This action-packed side-scrolling MOBA/brawler hybrid, developed by Nexon America and Cwavesoft, was certainly unique enough to find its own niche in the world of PC gaming. One would think that an experience such as Hyper Universe, with its […]

Transcendent PR for 505 Games’ Emotionally-Gripping Last Day of June

Situation Overview The Wonacott team was tasked to plan, organize and execute a comprehensive media outreach campaign for 505 Games’ Last Day of June, the poignant, painterly and beautiful tale of love and loss. Last Day of June’s somber story, unique gameplay and limited outreach window posed interesting challenges, as we needed to highlight the […]

Major Influencer Relations Abound at PAX South for 505 Games and Wonacott

Shows including PAX South make for interesting challenges in the PR world. Traditional media tend to avoid it due its smaller size and meager attractiveness for those huge and juicy announcements. Knowing this ahead of time however, meant that Wonacott and 505 Games were able to capitalize on the event’s quirks by shifting our focus […]

Wonacott Goes Hero with All-New Ben 10 Videogame

When the opportunity to work on the all-new videogame based on Cartoon Network’s hit series Ben 10 arose, we were beyond excited to take on the challenge. Hyping a licensed game title targeted towards kids and families is never an easy feat, but with a powerhouse franchise like Ben 10, we knew we had something […]

Covert PR Tactics for Polyarc’s VR Game Moss, Reinvigorating Interest in PSVR

Situation Overview Every year the impending arrival of Electronic Entertainment Expo (E3) brings new sets of tricky situations for our attending clients. For virtual-reality start-up comprised of ex-Bungie developers Polyarc and its VR game Moss, heading to E3 was panning out to be an almost unprecedentedly difficult labyrinth of red tape and media fatigue. Typically […]

YoYo Games Wins Design & Creativity Tool Award at Develop Conference 2017

We are incredibly stoked to share that YoYo Games’ GameMaker Studio 2 just won the Design & Creativity Tool Award at Develop Conference! As one of the leading 2D game engines, GameMaker Studio 2 is a classic example of how behind-the-scenes tools are often overshadowed by the games produced using them. From a PR perspective, […]

Bringing an Educational Game Engine to the Right Audiences

YoYo Games’ GameMaker Studio 2, a leading 2D game engine, is well-known for its ease-of-use and dedicated support system from its internal team and community of developers. Countless game creators have used the engine to hone their skills or make their first video game. This made YoYo Games’ decision to release a simple package deal […]

Creating Success for GameMaker Studio 2’s Official Launch

Working in video games is always great, but doing the PR for YoYo Games, an industry leader in 2D video game engines, is truly next level. Once they tasked us to handle media relations for the official launch of GameMaker Studio 2, the stellar follow-up to an incredible game creation tool, we were thrilled to […]

Nexon and Wonacott strike again with PRSA-LA PRism Awards Win for LawBreakers!

It’s always fun to work on amazing games, especially Nexon America’s LawBreakers, and it is even more incredible that our hard work on promoting the title was recognized by the PRSA-LA as a finalist for three categories at the show. As the Wonacott crew rolled up in our typical bombastic fashion alongside our friends at […]

Nexon and Wonacott Shatter PR Laws, Scoring Major Award Nominations for LawBreakers

Working on the PR for LawBreakers has been a friggin’ awesome experience and we are stoked to see that media and consumers are as excited for it as we are! The game’s unique spin on gravity-bending, high-octane combat was our go-to highlight in boosting it above the onslaught of competitive first-person shooters hitting the market. […]