Wonacott Communications

Lasting Effects of COVID-19 on Industry Events and Trade Shows

In the wake of the COVID-19 pandemic, virtually every keystone summer gaming event was cancelled or drastically reimagined. The handshaking and in-person business-making of GDC are now relics of the past. The flash and panache of E3 is also gone, yet so are the enormous budgets. There are upsides and downsides to the changed world […]

Striking a Chord with Press, Influencers and Consumers for No Straight Roads at PAX West

Seattle-based PAX West is a prime opportunity to reach not just key press and influencers, but a major North American consumer audience fanatical about all things gaming and geek culture. For publisher Sold Out and dev studio Metronomik, it was a no-brainer to showcase music-based action adventure game No Straight Roads (NSR) at the show. […]

Overcoming Behind-the-Scenes Hurdles at PAX West

Live events pretty much always present unexpected challenges, large or small, and this PAX West was no exception. We were heading to the event to demo music-based action game No Straight Roads for the major crowds of press, influencers and consumers with our friends at Sold Out, when we were suddenly faced with an unexpected […]