In the wake of the COVID-19 pandemic, virtually every keystone summer gaming event was cancelled or drastically reimagined. The handshaking and in-person business-making of GDC are now relics of the past. The flash and panache of E3 is also gone, yet so are the enormous budgets. There are upsides and downsides to the changed world […]

Live events pretty much always present unexpected challenges, large or small, and this PAX West was no exception. We were heading to the event to demo music-based action game No Straight Roads for the major crowds of press, influencers and consumers with our friends at Sold Out, when we were suddenly faced with an unexpected […]

When our partners at U&I Entertainment, a major retail distributor for videogames, asked us to host their Training Room at GameStop’s 2019 GME Conference in Nashville, Tenn. we acknowledged it was an odd request of their PR team. Despite the task being outside our typical M.O., we knew experience in distilling and communicating key messages, […]