Holiday gift guide PR programs aren’t dead, but they’ve changed. In 2025, success depends on early pitching, affiliate readiness, and blending traditional gift guide outreach with influencer campaigns and paid amplification. Learn why gift guides still matter — and how Wonacott PR helps brands cut through the noise with placements that drive both credibility and conversions.

For a little-known studio making its debut, breaking through the noise is one of the toughest challenges in gaming. With Discounty, a cozy supermarket life sim from first-time developer Crinkle Cut Games and publisher PQube, our PR team helped transform early wishlist momentum into a successful global launch that showcased the game’s quirky humor, charming […]

When SUDA51 (No More Heroes) and SWERY (Deadly Premonition) team up on a project, you know it’s going to generate buzz. For us on the PR team at Nighthawk Interactive, helping announce Hotel Barcelona’s pre-orders was both an exciting challenge and a huge opportunity. Our Approach To bring this grindhouse-inspired horror-action game to the spotlight, […]

Few opportunities in gaming PR are as exciting as getting to work with one of the most beloved brands in the world. Earlier this year, our team at Wonacott Communications had the privilege of partnering with Nighthawk Interactive to announce Disney Illusion Island Starring Mickey & Friends for PS5, Xbox Series X|S, and PC. Crafting […]

We are incredibly stoked to share that YoYo Games’ GameMaker Studio 2 just won the Design & Creativity Tool Award at Develop Conference! As one of the leading 2D game engines, GameMaker Studio 2 is a classic example of how behind-the-scenes tools are often overshadowed by the games produced using them. From a PR perspective, […]

WOW! What an awesome E3 as we repped five separate clients attending this year, working hard to ensure each received the highest level of media and influencer appointments for jam-packed schedules. Add in consumers for the first time at the show and our outreach, careful organization, onsite logistics and industry knowledge helped us prevail! Completely […]

YoYo Games’ GameMaker Studio 2, a leading 2D game engine, is well-known for its ease-of-use and dedicated support system from its internal team and community of developers. Countless game creators have used the engine to hone their skills or make their first video game. This made YoYo Games’ decision to release a simple package deal […]

Power Rangers: Legacy Wars, nWay’s latest game, fits within both of the most blacklisted types of games imaginable. The gaming media is rarely interested in covering mobile games and typically skews radically cynical when it comes to licensed movie tie-ins. It’s a vicious cycle, albeit one that is often justified by an onslaught of cash-grab […]

Working in video games is always great, but doing the PR for YoYo Games, an industry leader in 2D video game engines, is truly next level. Once they tasked us to handle media relations for the official launch of GameMaker Studio 2, the stellar follow-up to an incredible game creation tool, we were thrilled to […]

It’s no secret – GDC is becoming less and less of a media show and turning back to it’s old focus as a true meeting of the minds in the video games industry. But that doesn’t mean there is a loss of PR opportunity at the conference if the story and the product are right. […]