When SUDA51 (No More Heroes) and SWERY (Deadly Premonition) team up on a project, you know it’s going to generate buzz. For us on the PR team at Nighthawk Interactive, helping announce Hotel Barcelona’s pre-orders was both an exciting challenge and a huge opportunity.

Our Approach
To bring this grindhouse-inspired horror-action game to the spotlight, we focused on three key PR pillars:

• Crafting the Story: We leaned into the legendary reputations of SUDA51 and SWERY, emphasizing the creative dream-team angle that fans have been waiting years to see realized. Their unique blend of over-the-top action and surreal storytelling became the heart of the announcement.
• Building the Media Plan: We prepared a press release and asset kit—including the announcement trailer, screenshots, and key art—and seeded it to top-tier gaming outlets under embargo. This ensured coverage hit right as pre-orders opened, maximizing momentum.
• Targeted Outreach: Beyond broad distribution, we reached out directly to journalists and editors at horror, cult gaming, and mainstream entertainment outlets who we knew would connect with the game’s grindhouse flair and pedigree.

The Results
On announcement day, Hotel Barcelona pre-order news went live across gaming media, building excitement well ahead of its September 26, 2025 release. With placements across influential outlets and strong social chatter, the campaign positioned Hotel Barcelona as one of the most anticipated horror-action experiences of the year.

Why It Matters
For Nighthawk Interactive, this wasn’t just about announcing a release date—it was about spotlighting a unique creative collaboration and making sure it got the attention it deserved. By combining thoughtful storytelling with strategic media outreach, our PR team helped turn Hotel Barcelona’s pre-orders into a major milestone moment.