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Feb
Crisis PR Do’s and Don’ts, Brought to You by Komen and Planned Parenthood
by Racheal Caswell
Politics aside, as a PR professional I’m floored by the way Susan G. Komen for the Cure decided to handle communications regarding its decision to pull funding from Planned Parenthood. Instead of coming out of the gate with strong messaging about how its main priority is supporting women, the organization stayed silent. Instead of participating in thoughtful, well-crafted conversations with the outpouring of women posting on its social media pages, they again stayed silent. And in the meantime, they completely lost control of the messaging.
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WWWD12
Dec
3
Looking for a PR Internship? Read This.
by Jason Wonacott
I don't know a single public relations agency that doesn't hire or even rely on interns to some degree. At Wonacott interns play an integral role. Though we are light hearted and fun, we take our interns seriously…and we want them to take the job seriously, too. It’s a big reason our internships are paid. Sure our interns do stereotypical tasks such as building media lists, monitoring and tracking media coverage, but depending on their individual skill level, they also get to write and pitch media, and they are totally integrated into our account teams. We value their insight and ideas for both client and new business brainstorms, and they help keep aging Gen Xers like me more in touch with current cultural trends, lingo and technology.
read on02
Dec
2
Mean Girls Need Not Apply
by Sara Campbell
As many of my colleagues can attest, PR is one of those professions that defy others’ attempts to describe what it actually is. Most of us have given up trying to explain it to our parents and loved ones – they just accept that we have something to do with how companies manage what is (or isn’t) said about their products and services. And while that’s vague, it works, for the most part.
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