15

Mar

0

Stunts: There’s a Fine Line Between Brilliant and Boneheaded

by Alex Van Lepp

One of the most creative (and challenging) aspects of public relations is coming up with attention-getting stunts that turn the heads of press and consumers. Stunts can be a great opportunity to showcase a company, brand or product, and under perfect conditions they represent a masterful blend of marketing strategies and are fun to boot. However, there’s always a risk of going too far, not connecting the stunt to the product, alienating your target audience and more, and a lot of companies fail to stay on the right side of that line.

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