The Truth, the Whole Truth? - Social Media, Kony 2012 and Trayvon Martin

by Morgan McDowell

We all witnessed the immediate backlash during the Susan G. Komen/Planned Parenthood fiasco, which ultimately resulted in Planned Parenthood receiving enough donations to more than make up for the pulled grant in a single day. Social media played a crucial role in rallying support around that cause, and doing so with astonishing speed.

News outlets constantly fight for the “scoops,” the chance to break news before anyone else, but these days, social media is often miles ahead of traditional media when it comes to spreading buzz. But with that speed often comes lack of accountability.

The Desensitizing Effects of Publicity Gone Wrong

by Kia Gilstrap

(AP Photo/Julie Jacobson)

Imagine you’re on a weekend trip with some friends in Las Vegas. Dinner time comes around so you decide to walk around and look for a fun, new place to eat. You stumble upon a restaurant with an ambulance parked in front, and then your eyes wander to the top of the building where you see “The Heart Attack Grill” in large, red letters. Just as you take a step inside to see if the place is real, there’s a man at the center of some sort of commotion who appears to be having a heart attack.  Is “this must be a publicity stunt” the first thing that pops into your head?

Think You Don’t Have Time for Content Curation? Hint: It’s Simpler Than You Think

by Chan Lim

I first heard about content curation at the 21st Annual Kenneth Owler Smith Symposium in April 2011. The keynote speaker, Steve Rubel, said that in today's world of excessive information, content curation is very important for brands as people do not have time to read through every bit of information available.

To Tweet or Not to Tweet? Social Media and the New Reality of Breaking News

by Sarah Arvizo

Image: www.WhitneyHouston.com

Crisis PR Do’s and Don’ts, Brought to You by Komen and Planned Parenthood

by Racheal Caswell

Politics aside, as a PR professional I’m floored by the way Susan G. Komen for the Cure decided to handle communications regarding its decision to pull funding from Planned Parenthood.  Instead of coming out of the gate with strong messaging about how its main priority is supporting women, the organization stayed silent. Instead of participating in thoughtful, well-crafted conversations with the outpouring of women posting on its social media pages, they again stayed silent. And in the meantime, they completely lost control of the messaging.

Media Monitoring and Managing Deadlines: The Great Balancing Act

by Racheal Caswell

Monitoring the news is a large part of being a Public Relations professional. Some might even call it a “necessary evil.” So much of what we do relies on being up-to-date on industry trends and news around the world. But between writing press releases, pitching stories, making calls, editing documents, creating proposals, brainstorming, putting together mailings, staffing events and the myriad of other tasks you find yourself taking on, staying up on the news sometimes seems like the most harmless thing to let fall by the wayside.