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Feb
Super Bowl Advertising; the Times They Are a Changing
by Alex Van Lepp
Last Sunday, more than 111 million people tuned in to watch the Super Bowl. But just a few days later, neither I nor most of the people I’ve spoken to remember much about it -- or the ads that companies spent millions of dollars to air during the broadcast. (Though I’m sure if my Chargers were playing, it would be a different story.) So I have to wonder: Is it worth it for companies like Bud Light to spend $1.2 billion to be official sponsors of the NFL or air a commercial during the Super Bowl?
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