If you happen to be traversing Southeast Asia later this month, stop by Casual Connect Asia, May 22-24. Our own Jason Wonacott will be there for a session on stretching F2P game marketing dollars. Alongside his industry peeps from iQU, SEA Gaming and BBC Worldwide, Jason will moderate the panel, which will address building new user bases in today’s rapidly evolving global games market.
Here’s a synopsis:
When it comes to games, particularly free-to-play online and mobile games, synchronizing supply and demand is a challenge that remains inevitable, especially as we move toward an increasingly saturated global games market. Meeting the demands of a constantly growing consumer/user pool means rising development costs and often a decline in profit margins. This uphill trend leads the marketers who are tasked with gaining the highest levels of visibility for these products with one important question: Where do you allocate your marketing dollars to most effectively acquire new players, while keeping current users engaged at the most reasonable cost?
Maximizing marketing dollars in this ever-evolving industry is a top-of-mind concern for game developers on all platforms across the globe. In this session, games industry experts will discuss the biggest challenges facing building a new user base for your games, while exploring the most efficient ways to resourcefully leverage user data and other resources to implement effective marketing strategies online and across other mediums.
The session is set for 3:00 PM, Thursday May, 24. Stop by and say hello to Jason and he might even buy you a Tiger beer.back