Jason Wonacott Talking F2P Marketing at Casual Connect Asia

by Wonacott Communications

If you happen to be traversing Southeast Asia later this month, stop by Casual Connect Asia, May 22-24. Our own Jason Wonacott will be there for a session on stretching F2P game marketing dollars. Alongside his industry peeps from iQU, SEA Gaming and BBC Worldwide, Jason will moderate the panel, which will address building new user bases in today’s rapidly evolving  global games market.

Celebrate Valentine’s Day with Deadly Nurse Valentine from Autumn Games’ Skullgirls

by Kia Gilstrap

Crisis PR Do’s and Don’ts, Brought to You by Komen and Planned Parenthood

by Racheal Caswell

Politics aside, as a PR professional I’m floored by the way Susan G. Komen for the Cure decided to handle communications regarding its decision to pull funding from Planned Parenthood.  Instead of coming out of the gate with strong messaging about how its main priority is supporting women, the organization stayed silent. Instead of participating in thoughtful, well-crafted conversations with the outpouring of women posting on its social media pages, they again stayed silent. And in the meantime, they completely lost control of the messaging.

What’s By-line? How to Use Contributed Content to Build Buzz

by Morgan McDowell

The beauty of bylines as a PR pro is not only that they offer a reprieve from some of the dry tech writing we all have to do and let us flex our creative writing muscles, but also that they give us the opportunity to tell as much of our client’s story as we want, and to give the industry a glimpse into the people and personalities behind the corporate image.

Contributing articles and blog posts is also a great tactic for getting the names of key executives in target publications on a regular basis, establishing clients and executives as experts in their field, and helping to keep companies in the spotlight during lulls in their news cycle.

Here are some tips on how to do it right.

Video is Great, but Showing Restraint is Better!

by John Hardin

I watched the Spike TV Video Game Awards (VGAs) a few weekends ago. They’ve become an annual TV event for gamers, much like the Emmys or Oscars are to TV and movie fans, respectively. But as is the case with the Superbowl, the vast majority of viewers are tuned in not for the awards, the eclectic nerd-themed interstitials or the less-than-A-list celebrities, but for the highly coveted commercial space available in the form of “Exclusive Trailers” for upcoming 2012 titles.

Media Monitoring and Managing Deadlines: The Great Balancing Act

by Racheal Caswell

Monitoring the news is a large part of being a Public Relations professional. Some might even call it a “necessary evil.” So much of what we do relies on being up-to-date on industry trends and news around the world. But between writing press releases, pitching stories, making calls, editing documents, creating proposals, brainstorming, putting together mailings, staffing events and the myriad of other tasks you find yourself taking on, staying up on the news sometimes seems like the most harmless thing to let fall by the wayside.

Looking for a PR Internship? Read This.

by Jason Wonacott

I don't know a single public relations agency that doesn't hire or even rely on interns to some degree. At Wonacott interns play an integral role. Though we are light hearted and fun, we take our interns seriously…and we want them to take the job seriously, too. It’s a big reason our internships are paid. Sure our interns do stereotypical tasks such as building media lists, monitoring and tracking media coverage, but depending on their individual skill level, they also get to write and pitch media, and they are totally integrated into our account teams. We value their insight and ideas for both client and new business brainstorms, and they help keep aging Gen Xers like me more in touch with current cultural trends, lingo and technology.