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The Wonablog

All Posts by Sara Campbell

30

Mar

0

Things No One Ever Tells You: The Peaks and Valleys of PR

by Sara Campbell

I clearly remember getting my first “real” job – I was promoted from intern to Assistant Account Executive at Alexander Communications in Atlanta, a tech PR agency that would later be acquired by Ogilvy PR, and could not have been more thrilled about my new profession. I was so excited to be a real adult, with a salary, health insurance and a business card to prove it.

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Tags
public relations wonacott career advice
Filed in
Behind The Curtain

05

Jan

6

Pondering the Ramifications of Gamification

by Sara Campbell

There’s an interesting post from SAY Media over on the Marketing Society blog today about the growing trend of brands using game mechanics to increase consumer engagement. As the writer muses, aren’t we all “a bit worried about being slowly transformed into reward-seeking hamsters”?

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Tags
gamification apps engagement
Filed in
Trending Now

02

Dec

2

Mean Girls Need Not Apply

by Sara Campbell

As many of my colleagues can attest, PR is one of those professions that defy others’ attempts to describe what it actually is. Most of us have given up trying to explain it to our parents and loved ones – they just accept that we have something to do with how companies manage what is (or isn’t) said about their products and services. And while that’s vague, it works, for the most part.

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Tags
women in pr
Filed in
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