McDonald’s Fuels Educational Fun with Happy Studio

by Sarah Arvizo

Congratulations to our client, Fuel, who announced the launch of Happy Studio, a virtual world for kids – created in conjunction with McDonald’s Europe – that allows children to experience the fun of McDonald’s Happy Meals in a digital way! Working with parents and educators, Fuel was able to create a virtual theme park that is both safe and educational.

As a leader in global youth engagement, Fuel continues to reach kids, tweens, teens and young adults with compelling digital experiences just like this one. Check out today’s write-up on Adrants (and play the video for a virtual tour), or check out Happy Studio for yourself!

The Show Goes On: A Look at Posthumous Popularity

by Sarah Arvizo

If you didn’t hear about the virtual resurrection of rapper 2Pac at this year’s Coachella festival, well, let’s get real – you’ve been living under a rock! Whether you’re a fan or not, 2Pac is revered across the world as one of the greatest rap/hip-hop artists of all time and his performance sent shockwaves throughout the media. Let’s just say I’m regretful I didn’t purchase tickets to this year’s event. (And who cares if Batman is over it, Jason Wonacott!)

To Tweet or Not to Tweet? Social Media and the New Reality of Breaking News

by Sarah Arvizo

Image: www.WhitneyHouston.com

My One-Year Wonaversary: A Reflection

by Sarah Arvizo

When I stepped out into the bright sunlight, from the darkness of the movie house…oh wait. When I stepped into the office of Wonacott Communications, straight from The University of Texas’ sweet and safe embrace, I had only two things on my mind: Getting a job, and…getting a job. A year ago today, el jefe made that a reality for me.

Wonachristmakkuh 2011: A Classy Affair

by Sarah Arvizo

‘Twas the night of our company holiday party
And no one knew what it had in store
But you can be certain, dear friends
That we all had good times galore