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May
Connected Gaming Week - May 18, 2012
by Wonacott Communications
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We're kicking off this week's CGW with some awesome Wonacott news - the addition of Mark Van Lommel to the video games and technology team as account director. He joins us from Nexon America, where he managed product PR for several renowned free-to-play PC, social and mobile games. Before that, he led several campaigns for the Xbox 360 and Xbox LIVE Arcade, including some of my favorite titles: Mass Effect, Gears of War 2 and Halo Reach. Welcome aboard, Mark! |
Slightly less important news than Mark joining the Wonacott team is a little company called Facebook, who woke up early today to open trading for its public stock on the NASDAQ. As one of the most profitable gaming platforms, Facebook's IPO raised the brow of many investors in the gaming and tech sectors, but the stock is currently underperforming, and bringing down the rest of the tech sector with it. Zynga, the gaming company inextricably tied to Facebook, saw trading of its shares halted twice this morning and currently is down 13 percent amid Facebook's volatility.
But whether or not that market performance indicates a social gaming bubble, cloud gaming, the next frontier for the industry, made big strides this week. Graphics processor mainstay NVidia is ready to revolutionize cloud gaming with a brand new processing platform called GRID. One GRID unit could power the graphics to simultaneously stream eight video games over the internet to any connected device. The kicker? The new technology is a hair faster than the HDMI cable between your TV to your console.
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