After successfully breaking into Asian and European markets, GAMDIAS, a Taiwan-based gaming gear manufacturer, asked the Wonacott team to help introduce its new budget-friendly product lineup to the U.S. market. The company is known for making quality PC and gaming peripherals that aim for practicality and artistic design. With the summer season in full swing, the Wonacott team quickly hopped on board to formally announce their new summer lineup to help drive pre-orders and secure review coverage.
China Leading the Way for Mobile Games Distribution Via Mobile Chat Apps
The Chinese mobile games market is forecasted to grow at an astounding rate of 93% in 2014 over 2013, to $2.9 billion, and is expected to continue growth at a brisk CAGR of 37.6% through 2018 according to Niko Partners, the market intelligence firm where I am the managing partner.
Most PR professionals get their start with good ol’ fashion internships. We think having an internship is more than just answering phones and going on coffee runs – we encourage mentorship and view our interns as an opportunity to help us provide our clients with more efficiency while adding fresh creative minds to our practice. As the days of summer dwindle down and our interns head back to school, we wish them luck and truly appreciate having the privilege of working with them.
Developers Protest Intolerance of Diversity
Almost 1400 devs sign an open letter calling for an end to harassment and death threats.
Google-Twitch Deal Nixed by Antitrust Concerns - Report
Two companies could not agree on breakup fee if regulators struck down proposed acquisition.
335,000 Attended This Year’s Gamescom
The numbers are in and this year Gamescom in Cologne attracted 335,000 attendees from 88 countries. This included 31,500 trade visitors, a six percent rise on last year.
Roundtable: Xbox One vs. PS4 at Gamescom
Microsoft and Sony both had Gamescom press briefings this Tuesday, giving the two console makers another chance to build momentum for their hardware heading into the holiday season.
Germany-based Danke Games is carving out new territories in mobile apps with Yarnee, the content collector and generator for social media junkies. Led by Silicon Valley entrepreneur Dan Kelly, Yarnee tapped the Wonacott team to enhance awareness and garner interest about its ethos – personal stories should be easy to create, manage, share and archive.read on
Coming out of an extended quiet period, Red 5 Studios asked Wonacott to reignite media interest in its much anticipated MMO shooter, Firefall. Condensing a multi-month launch campaign into less than eight weeks, we rolled out a comprehensive yet tightly targeted PR program that not only put the game back on the map – it sent the Internet on fire.read on
Nintendo records quarterly loss of nearly 10bn Yen
Nintendo has recorded a loss of 9.9 billion Yen for the quarter ending June 30, 2014. The net profit for the same period in the year prior was 8.6 billion Yen.
Sony Turns Quarterly Profit With Help From PlayStation Division
Sony has announced its quarterly results for the first quarter of the current fiscal year. The company has reported profits of ¥26.8 billion ($261.8 million) up from ¥3.1 billion ($30.3 million) at this time last year, though still projects a loss of ¥50 billion ($488.4 million) for the current year.
Microsoft Layoffs to Cut Up to 18,000 Jobs
New York Times
Microsoft said Thursday that it planned to eliminate up to 18,000 jobs over the next year in a shake-up intended to help the company move more quickly in the market.
Do a barrel roll! How can we possibly NOT do a blog post about Video Games Day? To help celebrate this glorious holiday we invite you to check out the Wonacott staff’s favorite video games!
Following its success in Korea, game publisher Nexon M is ready to bring the fantasy MMORPG mobile game Legion of Heroes to U.S. gamers. Developed by Ndoors, best known for the hit PC online strategy games Atlantica and Epic of the Three Kingdoms, Legion of Heroes is a critical game for Nexon M – so they asked the Wonacott team to help raise awareness for the game’s upcoming beta testing sign ups…