Wonacott Communications

Cranking Up the PR Volume with EPOS’ New Gaming Earbuds Launch

We kicked off 2021 with a pretty major – and awesome – product launch by helping our partners at EPOS introduce their latest premier gaming peripheral: the GTW 270 Hybrid wireless earbuds. Being EPOS’s first ever solely-branded product since its de-merger with Sennheiser, we knew we had to take their introduction to the next level. […]

Journey to the Savage Planet Fills the Q1 2020 Void

January can seem like an entertainment wasteland. Whether it’s movies, TV or gaming, companies classically view January as a hibernation period or – more nefariously – a dumping ground for botched projects. For 505 Games and Typhoon Studios though, this lull provided the perfect launching pad for our PR endeavors with laugh-a-minute sci-fi exploration game, […]

Our “Know Our Core” PR Approach to Launching PS VR’s Moss

Situation Overview Although VR’s road to mainstream acceptance has been slower than many expected, with major roadblocks that include prohibitive pricing, repetitive content, and cumbersome design decisions, Wonacott partnered with Polyarc Games to launch Moss and overcome these obstacles while proving the future is bright for VR games. With the late-February launch of Polyarc’s PS […]

License Shmicense – Wonacott Blows Open Adventure Time: Pirates of the Enchiridion Reveal

Licensed videogames do not have the best reputation in the games industry. Quite often they have short development cycles and often ship around the time of a movie or TV series premiere. Over the years media have become more and more disinterested in covering these videogames and instead focus on more high-profile titles. In 2017 […]

Wonacott Goes Hero with All-New Ben 10 Videogame

When the opportunity to work on the all-new videogame based on Cartoon Network’s hit series Ben 10 arose, we were beyond excited to take on the challenge. Hyping a licensed game title targeted towards kids and families is never an easy feat, but with a powerhouse franchise like Ben 10, we knew we had something […]

PR Skilled AF for Boss Key’s Gravity-Defying FPS, LawBreakers

Have you had a chance yet to check out LawBreakers? A ton of gaming outlets have, as Wonacott was on the job to get the hyper competitive 5v5 FPS – created by Boss Key Studios and published by Nexon America – on the radar of the top news and reviews video game websites. But here’s […]

Covert PR Tactics for Polyarc’s VR Game Moss, Reinvigorating Interest in PSVR

Situation Overview Every year the impending arrival of Electronic Entertainment Expo (E3) brings new sets of tricky situations for our attending clients. For virtual-reality start-up comprised of ex-Bungie developers Polyarc and its VR game Moss, heading to E3 was panning out to be an almost unprecedentedly difficult labyrinth of red tape and media fatigue. Typically […]

Sniper Elite 4 Explodes at Launch with Wonacott on the Frontlines

A little under a year ago, we were given the awesome opportunity to help bring the Sniper Elite franchise to new heights by leading the PR efforts in North America for Sniper Elite 4, in conjunction with developer Rebellion and the game’s US distributor, U&I Entertainment. Leading up to the game’s release this week, we […]

Final Preview for Sniper Elite 4 Scores with Media Coverage

Balancing campaign needs with partners in multiple markets around the world isn’t always easy – but luckily the Wonacott team is no stranger to coordinated global campaigns. When we heard that Sniper Elite 4 developer Rebellion was hosting an event in the UK for European media, we jumped at the chance to emulate the session […]

Wonacott helps Velocibox speed onto PlayStation4 and PS Vita

After helping introduce LOOT Interactive’s Summer launch titles at E3 this year and helping promote its first game, Whispering Willows on PlayStation platforms, the Wonacott games team was thrilled to get the word out on the launch of LOOT’s most recent (and wildly fast) title – Velocibox for Sony PlayStation 4 and Vita.