Wonacott Communications

Wonacott Takes the Wheel for VR Racing Game Retail Launches

“Can you shut up about all your VR projects already?” No, no we can’t. VR is frickin’ awesome and we’re excited to be part of the ever-growing trend. In fact, we recently began working with European publisher Perp Games, a company that focuses exclusively on bringing VR titles to store shelves. Perp collaborates with VR […]

License Shmicense – Wonacott Blows Open Adventure Time: Pirates of the Enchiridion Reveal

Licensed videogames do not have the best reputation in the games industry. Quite often they have short development cycles and often ship around the time of a movie or TV series premiere. Over the years media have become more and more disinterested in covering these videogames and instead focus on more high-profile titles. In 2017 […]

Buying Into The Hype – Taking Nexon America’s Hyper Universe From Early Access To Global Launch

When the Wonacott team first learned about Hyper Universe, we immediately knew it possessed some serious potential. This action-packed side-scrolling MOBA/brawler hybrid, developed by Nexon America and Cwavesoft, was certainly unique enough to find its own niche in the world of PC gaming. One would think that an experience such as Hyper Universe, with its […]

Transcendent PR for 505 Games’ Emotionally-Gripping Last Day of June

Situation Overview The Wonacott team was tasked to plan, organize and execute a comprehensive media outreach campaign for 505 Games’ Last Day of June, the poignant, painterly and beautiful tale of love and loss. Last Day of June’s somber story, unique gameplay and limited outreach window posed interesting challenges, as we needed to highlight the […]

E-Commerce Up-and-Comer Scalefast Partners with Wonacott for B2B PR

Interactive entertainment… consumer tech/digital entertainment… corporate and convergence… Yeah, our team has some awesome PR experience, making us capable of crushing just about any challenge. When up-and-coming e-commerce solution provider Scalefast came to us with a set of goals they wanted to accomplish within a year, we jumped in to help them reach those goals. […]

VR Publishing Platform, Vusr, Taps Wonacott to Take Brand to the Next Level

Emerging technology takes time for adoption. It needs to strike a with and gain awareness form businesses and consumers alike. Virtual reality (VR) is no different, but its foray into mediums beyond gaming hold promising implications for the industry’s future. Our newest client, Vusr, is a game-changing piece of tech that makes VR’s transition into […]

Covert PR Tactics for Polyarc’s VR Game Moss, Reinvigorating Interest in PSVR

Situation Overview Every year the impending arrival of Electronic Entertainment Expo (E3) brings new sets of tricky situations for our attending clients. For virtual-reality start-up comprised of ex-Bungie developers Polyarc and its VR game Moss, heading to E3 was panning out to be an almost unprecedentedly difficult labyrinth of red tape and media fatigue. Typically […]

YoYo Games Wins Design & Creativity Tool Award at Develop Conference 2017

We are incredibly stoked to share that YoYo Games’ GameMaker Studio 2 just won the Design & Creativity Tool Award at Develop Conference! As one of the leading 2D game engines, GameMaker Studio 2 is a classic example of how behind-the-scenes tools are often overshadowed by the games produced using them. From a PR perspective, […]

PC, CONSOLE, VR… HARDWARE, GAMES… WONACOTT TAKES OVER E3 WITH ALL-STAR CLIENTS

WOW! What an awesome E3 as we repped five separate clients attending this year, working hard to ensure each received the highest level of media and influencer appointments for jam-packed schedules. Add in consumers for the first time at the show and our outreach, careful organization, onsite logistics and industry knowledge helped us prevail! Completely […]

Bringing an Educational Game Engine to the Right Audiences

YoYo Games’ GameMaker Studio 2, a leading 2D game engine, is well-known for its ease-of-use and dedicated support system from its internal team and community of developers. Countless game creators have used the engine to hone their skills or make their first video game. This made YoYo Games’ decision to release a simple package deal […]