Video games are more accessible than ever – and reaching new audiences every day. From traditional PC and console games to emerging social and mobile platforms, from boxed products to downloadable content, from subscription games to those that are free-to-play, interactive entertainment is transcending the boundaries that once defined what exactly a “game” is. As interactive entertainment content, technology and consumers have evolved, so too has the way the media covers the industry. The team at Wonacott has launched pretty much every genre of game on pretty much every platform since way back in the 90s. Our creative programs, passion for games, and understanding of the industry – and the press who cover it – has helped establish us as a trusted partner for video game industry clients, for everything from games technology PR and events to social communications programs.
Our Corporate and Convergence practice is dedicated to promoting the technologies that are changing the way we create, consume, learn and interact with each other. We help these clients identify effective ways to reach and interact with key constituents across verticals, with a special emphasis on proficiently reaching corporate, consumer and funding audiences. Drawing upon our team’s collective experience working with companies at the intersection of the mobile, advertising, payments, media, social and technology industries, we take a fresh look at each client and devise creative campaigns tailored to their individual needs.
The rapid innovation in the ways we access, consume and enjoy media is one of the most exciting things happening in the tech word. For the content creators and distributors driving this market, it’s imperative for them to find the best ways to not only promote their content and services, but to educate their target audiences on how to use it. Our team has been working with digital entertainment companies for more than 10 years, not only adapting to the evolution, but embracing it and developing inventive ways to attract and keep media and target audiences interested.
As constant mobile connectivity becomes increasingly vital in consumer’s lives, industries from video games to entertainment to commerce to consumer electronics to retail and more are continually being challenged to change and adapt to provide their products and services on the go. Whether you are a mobile game developer, an app provider, a device manufacturer, a mobile tech developer or a content creator, your Wonacott team has the proven experience to provide insight into the complexities of the mobile ecosystem and develop killer communications campaigns that impact your target audiences.
In the course of pursuing their interests consumers lean toward buying the related products and services that get the most props from press, their friends or their online network. Combining traditional media relations tactics with social communications, promotions and event marketing, we develop smart campaigns that help connect consumers with brands and products. We create our communications strategies on a case-by-case basis by thoroughly getting to know what we are promoting and identifying exactly who we need to target and what makes them tick, ultimately hitting the correct audiences with messages and benefits attuned specifically to their needs. From set-top boxes and displays to audio devices, gadgets and peripherals we’ve helped our clients win over the most passionate influencers and the most discerning consumers.