We are incredibly stoked to share that YoYo Games’ GameMaker Studio 2 just won the Design & Creativity Tool Award at Develop Conference! As one of the leading 2D game engines, GameMaker Studio 2 is a classic example of how behind-the-scenes tools are often overshadowed by the games produced using them. From a PR perspective, […]

WOW! What an awesome E3 as we repped five separate clients attending this year, working hard to ensure each received the highest level of media and influencer appointments for jam-packed schedules. Add in consumers for the first time at the show and our outreach, careful organization, onsite logistics and industry knowledge helped us prevail! Completely […]

YoYo Games’ GameMaker Studio 2, a leading 2D game engine, is well-known for its ease-of-use and dedicated support system from its internal team and community of developers. Countless game creators have used the engine to hone their skills or make their first video game. This made YoYo Games’ decision to release a simple package deal […]

Power Rangers: Legacy Wars, nWay’s latest game, fits within both of the most blacklisted types of games imaginable. The gaming media is rarely interested in covering mobile games and typically skews radically cynical when it comes to licensed movie tie-ins. It’s a vicious cycle, albeit one that is often justified by an onslaught of cash-grab […]

Working in video games is always great, but doing the PR for YoYo Games, an industry leader in 2D video game engines, is truly next level. Once they tasked us to handle media relations for the official launch of GameMaker Studio 2, the stellar follow-up to an incredible game creation tool, we were thrilled to […]

It’s no secret – GDC is becoming less and less of a media show and turning back to it’s old focus as a true meeting of the minds in the video games industry. But that doesn’t mean there is a loss of PR opportunity at the conference if the story and the product are right. […]

A little under a year ago, we were given the awesome opportunity to help bring the Sniper Elite franchise to new heights by leading the PR efforts in North America for Sniper Elite 4, in conjunction with developer Rebellion and the game’s US distributor, U&I Entertainment. Leading up to the game’s release this week, we […]

Balancing campaign needs with partners in multiple markets around the world isn’t always easy – but luckily the Wonacott team is no stranger to coordinated global campaigns. When we heard that Sniper Elite 4 developer Rebellion was hosting an event in the UK for European media, we jumped at the chance to emulate the session […]

It’s always fun to work on amazing games, especially Nexon America’s LawBreakers, and it is even more incredible that our hard work on promoting the title was recognized by the PRSA-LA as a finalist for three categories at the show. As the Wonacott crew rolled up in our typical bombastic fashion alongside our friends at […]

Working on the PR for LawBreakers has been a friggin’ awesome experience and we are stoked to see that media and consumers are as excited for it as we are! The game’s unique spin on gravity-bending, high-octane combat was our go-to highlight in boosting it above the onslaught of competitive first-person shooters hitting the market. […]