Wonacott Communications

Our “Know Our Core” PR Approach to Launching PS VR’s Moss

Situation Overview Although VR’s road to mainstream acceptance has been slower than many expected, with major roadblocks that include prohibitive pricing, repetitive content, and cumbersome design decisions, Wonacott partnered with Polyarc Games to launch Moss and overcome these obstacles while proving the future is bright for VR games. With the late-February launch of Polyarc’s PS […]

Transcendent PR for 505 Games’ Emotionally-Gripping Last Day of June

Situation Overview The Wonacott team was tasked to plan, organize and execute a comprehensive media outreach campaign for 505 Games’ Last Day of June, the poignant, painterly and beautiful tale of love and loss. Last Day of June’s somber story, unique gameplay and limited outreach window posed interesting challenges, as we needed to highlight the […]

Covert PR Tactics for Polyarc’s VR Game Moss, Reinvigorating Interest in PSVR

Situation Overview Every year the impending arrival of Electronic Entertainment Expo (E3) brings new sets of tricky situations for our attending clients. For virtual-reality start-up comprised of ex-Bungie developers Polyarc and its VR game Moss, heading to E3 was panning out to be an almost unprecedentedly difficult labyrinth of red tape and media fatigue. Typically […]

Mobile Game Launch: Throwback Mobile JRPG stands out at Tokyo Game Show and during year-plus long campaign before launch

Situation Overview Kobojo – already a major player in the social and mobile gaming space – found itself in a unique position with mobile Japanese Role-Playing Game (JRPG) Zodiac: Orcanon Odyssey. Due to strong contacts in Japan, the company offered a unique proposition for gamers – a handcrafted RPG experience created in cooperation with a […]