The Wonacott Communications Story

When I started Wonacott Communications back in 2007, I had one goal: To provide the benchmark results of a major public relations agency while being affordable, adaptable and approachable – and while offering an up-to-the-minute perspective on the constantly evolving communications mediums.  It was an exciting – if not scary – time that saw a Wonacott staff of two (me and my dog Koko) working out of an apartment in Marina del Rey. We had three clients back then, two online game companies and a digital marketing agency, and they became the foundation for a growing practice.

That first year was awesome, to say the least. As clients referred us to their friends and word got out about the agency, I made the pivotal decision to slowly begin adding team members and relinquish the home office view of boats and palm trees for an official office space. Then something happened in December of 2007 – the housing crisis and a massive recession.

2008 and 2009 weren’t easy. And I won’t lie: I sometimes thought about closing shop and looking for a gig with another agency or going back in house (or moving to Costa Rica and opening a karaoke bar). But we planned carefully, added new clients and staff cautiously, and made it through. In fact, we’ve doubled our business and our team year over year.

In 2011 we expanded our executive team and launched our Corporate and Convergence Practice. We also found PR talent in Chicago that we had to swoop up, creating our presence in the mid-West, and began looking for new office space in Los Angeles. We settled into our current digs in January 2012, in a space more creative and conducive to our company culture (Koko makes regular visits to the office).

Looking back, we dramatically evolved as a company over those first five years, culminating in a revitalized Wonacott corporate identity in early 2012 that better reflected who we are – and who we continue to become. Our identity clearly reflects our passion as communications professionals and the pride we take in working in such forward-thinking industries. It also represents our dedication to relentlessly improving the way we engage audiences on behalf of our clients given the rapid changes in the media and in our profession itself.

This is a very exciting time at Wonacott. I am grateful to the people who walk in and out of our office every day, our clients who trust us with their communications needs and all of our peers who have encouraged and supported us over the years. It’s a privilege to be the CEO of Wonacott Communications and I look forward to sharing many more exciting and rewarding years ahead.

Stay radical,

Jason Wonacott
Founder + CEO