Wonacott Communications

Connected Gaming Week – July 27, 2012

With several chinks showing in Zynga’s armor, what will the future hold for social games? Facebook’s virtual cash cow showed signs of weakness with dismal earnings and projections, dragging down Zynga’s stock price and Facebook with it (about 1/8 of Facebook’s revenue comes from Zynga). Zynga offered no clear explanation for its performance, but I speculate it’s because they assumed too little about their audience. Moms, children, office workers, etc., who started off on the –Ville casual games are, for all intents and purposes, gamers. And while they probably haven’t graduated to Call of Duty yet, they’re ready to progress beyond the current generation of casual games. To pull in new paying customers, Zynga needs to breach the technology frontier of Facebook that smaller companies are already focused on – synchronous games.

THQ Reveals the First Full Gameplay Trailer for Darksiders II

Death is quickly approaching, and in preparation for Aug. 14 THQ has released its first full gameplay trailer, “Death Comes for All.” Check out Darksiders II’s on Complex, Forbes and IGN.




For more awesomeness, the official Darksiders II Facebook page has some exclusive concept art up too: https://www.facebook.com/Darksiders.

Have you pre-ordered your copy of DSII yet?

Perfect World Entertainment’s John Young Speaking at Casual Connect

If you’re at Casual Connect today, come join John Young of major online games publisher Perfect World Entertainment (Wonacott client) as he presents the 20-minute lecture “What Sells in Big MMORPGs and Why” at 2:30 p.m. PDT. John’s talk will focus on the secret to successfully monetizing free-to-play games.

  When: Tuesday, July 24
 Where: Benaroya Hall
             3rd & University
             Seattle, WA 98101
   Time: 2:30 p.m. – 2:50 p.m.

Summertime and the Livin’s Easy with BobVila.com

What summer projects have you been waiting to tackle? Now is the perfect time to make those home improvements a reality!    

BobVila.com partnered with InComm, the world’s largest gift card provider, as one of four prize-providers for the site’s “Easy Summer Living Give-Away,” which will award one winner with $2,000 in InComm’s Do It Yourself Home Improvement™ gift cards.

Wonaenter for your chance to win? The contest is live and will run through July 28, so check it out!

Connected Gaming Week – July 20, 2012

Did you know that this week is surprising statistic week? Neither did I, until I saw the news that Sony Online Entertainment's free-to-play MMO DC Universe Online gets 70 percent of its players from the PlayStation 3! The statistic has an interesting duality about it. It shows first and foremost that the PS3 is a viable contender for the MMO format, which is great news for the upcoming CCP title Dust 514. The flip-side of the statistic is testament to PC games – if only 30 percent of DCUO's gamers are coming from PC, it means there's a ton of great online games out there for the mouse and keyboard set. 

There’s an App for That

With the mobile market booming, it seems like just about everyone (including your mom) not only has a smart phone, but is using it to download the best entertainment and utility apps. This week, Wonacott is immersed in the app world more than ever as two clients, THQ and Bare Tree Media, launch three apps based on highly successful franchises.

Comic-Con 2012: Darksiders, Bronies and Iron Man, Oh My!

Wonacott Account Director Mark Van Lommel and Account Supervisor Racheal Caswell hopped a train to San Diego last week to staff Comic-Con for THQ. At the show, consumers and press alike were able to preview Darksiders II one last time before its launch on Aug. 14.

THQ generated a lot of buzz – and long lines – with its Comic-Con activities, including a Tarot card scavenger hunt that took fans on a journey through the convention center to find three Darksiders II cards at partner booths Darkhorse, Prima Games and Del Rey. They then had to bring the cards back to the THQ booth, which the publisher shared with GameFan Magazine, to get a signed limited-edition fourth card. THQ also drove pre-orders by giving fans a Comic-Con exclusive t-shirt for signing up. And if you’ve ever been to Comic-Con, you know how much that means to Con-goers!

Jason Wonacott Speaking at LOGIN Conference

If you plan attending this year’s LOGIN Conference, make sure to check out the MMO panel on Sept. 26 – our very own CEO Jason Wonacott will be moderating the session alongside other big industry names from Curse, SEA Gaming and Perfect World Entertainment. The panel will discuss important questions regarding the success and future of MMO gaming. We hope to see you there!

Connected Gaming Week – July 13, 2012

Records are made to be broken. I'm sure that's not what founder Julie Uhrman had in mind when crowd-funding her Ouya (rhymes with “booyah”) console through Kickstarter. But after raising more than $1 million in 24 hours and nearly $4.5 million as of this writing, the Android-based online game console beat out the previous record holder – gaming legend Tim Schafer's upcoming RPG, Adventure Time.

DayZ is the Best Online Experience of 2012 (so far…)

Full disclosure, I’m not sure how to pronounce DayZ properly. I’ve heard “day zee,” “day zed,” and “daze,” with nary a consensus. What I do know is that DayZ is the most fun I’ve had online this year, and maybe longer.

DayZ is a developer mod (short for modification) to Arma II, a realistic combat simulator released by Bohemia Interactive Studio in 2009. What DayZ does is turn the game into a full-fledged “Walking Dead,” “Dawn of the Dead,” “28 Days Later,” etc., zombie survival simulator. While it’s not a lone entry into the genre, with Dead Space and the Resident Evil franchises leading the pack in survival horror games, DayZ has one element that sets it apart from anything else: Complete and utter lawlessness.